The Grooviest '70s Toys That Every Kid Was Obsessed With In The 1970s
Updated: Mar 29, 2026
The days of disco, classic board games, and thrilling television shows were truly special, and you can experience that magic all over again with these incredible '70s playthings; early video game consoles like the Atari 2600 and Telstar were just hitting the market, while you spent countless hours dominating your siblings at tabletop classics like Hungry Hungry Hippos and Rock 'Em Sock 'Em Robots; your parents might have encouraged you to try the toys from their own youth, but your eyes were fixed firmly on tomorrow as you snacked on treats baked in your Easy Bake Oven and tuned into the Six Million Dollar Man; things were definitely different back then, and perhaps a bit simpler, yet nothing quite compares to the rush of fond memories you feel right now when handling those retro items and streaming Starsky and Hutch on Netflix; this collection offers a wonderful trip back in time, though the fun goes far beyond a single decade; be sure to check out 80s toys and 90s toys that you can still easily pick up today; cash might not directly purchase joy, but it definitely secures the items that spark those wonderful feelings, and that is a fantastic alternative
Lite Brite
For young artists, there was nothing quite like getting a Lite Brite. You really felt like you were making the art of the future. Experience the magic again with this vintage ultimate edition. There are 206 pieces included, it's got 4 different light modes, and it has LED bulbs that make it cool to the touch.
Speak and Spell Toy
The toy that kept kids entertained on road trips to Mount Rushmore and beyond can still entertain. It's no Gameboy, but it's better. With this Speak and Spell toy, a kid could practice their spelling, paving their way to the nerd's version of The Big Dance, aka The National Spelling Bee.
Electronic Football Handheld Game
Play football without ruining your back, neck or knees when you're playing this electronic handheld version. This was Madden before Madden was Madden and was a sleepover staple for kids and teens alike.
Etch A Sketch Drawing Toy
Art imitates life, and in the case of the Etch-A-Sketch, art is fleeting. Turn the knobs to draw something and with a few shakes, it's gone as quickly as you drew it. It's powered by nothing but magnets, so it'll basically last forever.
Hungry Hungry Hippos Game
If you can see this picture without hearing "Hungry, hungry, hip-pos!" play in your head, congratulations, you're cut from a rare cloth. You'll have extra brain space for concentrating as you slap the buttons on the board and try to grab the most marbles.
Atari 2600 Game Console
The Atari 2600 was a game-changer (pun intended) for video gamers of the 70s. Not just because of its graphics that were impressive for the day, but because the kid who had this in his basement was automatically the coolest kid in school.
Simon Memory Game
Simon Says you couldn't beat this game, your brain has been too addled and spoiled by more advanced video games that don't require you to remember anything. Prove it wrong by popping in 2 AA batteries and giving it a go. How many lights can you remember?
Rock 'Em Sock 'Em Robots
Rock 'Em Sock 'Em Robots probably saved a lot of siblings from actual knock-down, drag-out fights. The blue and red robots are back for lots of fun to be had, and are ready to punch each other so the kids don't punch each other.
Skateboard
Skateboarding got its start in the '70s, so thank a Gen-Xer today for that. This retro wheeled wonder has a plastic deck, just like they did back then, and is shorter than boards you see youngun's racing around on, but goes just as fast.
The Original Stretch Armstrong
If you played with this in the '70s DO NOT try to emulate any of Stretch Armstrong's movements. Unlike the toy, your arms, legs, and torso will not spring back after being stretched to twice their size, knotted, and twisted. You will not spring back. We repeat, only Stretch Armstrong, do not stretch yourself.
The Nerf Ball
Nerf gave you a gift as a child, the gift of a ball that you could throw around the house that wouldn't break anything. To the relief of moms everywhere in the '70s and today, the balls are still available for purchase. The only difference is that they come in more colors today.
Mag-Na-Doodle Drawing Toy
Gen Xers got their first taste of the fleeting nature of creativity with the Mag-Na-Doodle. The board was filled with iron shavings kids used a special pen to "draw" with, but with one swipe of the button at the bottom, everything dissolved to nothing.
Rubik's Cube Puzzle Toy
It's hard to improve on perfection, and that's why the Rubik's cube hasn't changed since its inception in the '70s. It has fans young and old, and no matter their age, for some it's impossibly easy, for others, it's easily impossible. Need something to do with your hands? Stop scrolling through your phone and start spinning these blocks.













